From Data to Answers

The first step once the data is in is to analyze it through quantitative means. This gives you statistical results - these are often great for PR!

Although any quantitative research does give you statistics, it is the context within which these statistics sit that provides the answers. A component of all research is theory, but the value to the client is the insights that come from the data.

Insights come from seeing the correlation and trends in the data Insight that comes only from experience.