Why Market Knowledge?

Market Knowledge will give you value from the research they undertake for you.

Phil Dunbar has over 20 years experience in market research and worked for larger research companies before starting Market Knowledge.

Larger Research Companies have a team involved on a project. Members of this team have varying levels of experience - from Uni graduates to the Managers with years in the industry. There is no one person who knows the research.

With Market Knowledge Phil gives you one point of contact who knows what is happening with your project. His experienced eye and hands on approach means he can see potential problems before they happen and mitigate them.

By having a market researcher such as Phil work alongside the you he is able to provide insights into the best way to get value from the research.

For Marketing Managers, Phil offers the resource of a in-house researcher. He gains a detailed understanding of an organisation and their needs and is a sounding board for new concepts and ideas.

He is not only there when you need him, but is often “working” for you even when there is no specific project in the pipeline - his industry knowledge sees him always looking at possibilities. He always wants know how markets are evolving, especially in the FMCG space. He is constantly analysing how people feel and react to new and existing products.

Market Knowledge in not just Phil Dunbar. Phil is connected with a number of highly experienced researchers who work together collaboratively if and when the need arises. This means that Market Knowledge can assist you with any sized research project, but you are safe in the knowledge that the same care, experience and insight will be present across the project.